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When working with social media, it is important to show to your community that you are present and available for them. If you want to know more about influencer marketing and how to build up your strategy, have a look at our 2020 influencer marketing checklist. Provide the influencer with a brief and the content they need.

Here, if we want to generate more app downloads, the campaigns needs to be thought with this objective in mind.

Define the goal of the campaign – the content you want the influencer to share will depend on it.

Work with influencers who’s audience correspond to your target users.

Nowadays, working with influencers is a must and it can bring out great results for your app if you do it well. Influencer marketingĪnother great way to find new users through social media is to work on influencer marketing. Make sure that you are optimizing both the copy and the visual you are sharing for your user acquisition campaigns – make it engaging and try to find content that will catch your target audience’s attention and make them interact with the content and ultimately, with the app. Social ads (Facebook, Instagram, Tik Tok, Twitter, Pinterest, YouTube…) are a great way to make people hear about your app on social media, and it’s more, to make people download and use it. And it is a great strategy to adapt if combined with a good ASO strategy as well. Of course, when we think about generating download through social media, paid user acquisition comes to mind. You could also organize a contest to which users would have to make a post mentioning the app / the campaign hashtag. To incite them to share content about your app, you can create a campaign with a hashtag where users could get involved and share content with this hashtag.

User-generated content always has a great impact as people are more likely to trust the feedback of non-biased users than the content shared directly by the brand. Incite users to share content about your app It’s just an example but this concept could work for many apps. For example, if you have a fitness app with different programs, you could share one of them to arouse people’s interest and make them want to access other ones. Promote your app with a taste of what your app offers, to make them want to access to more and thus, download the app. Provide your audience with informative and helpful content that will be useful and that will build trust. It might seem obvious but you need to work hard on the content that you will share on social media to promote your mobile app. Read this post and discover all our tips and tricks to improve your downloads thanks to social media. Ready to discover them all? Social Media – How to market your app and increase its downloads Social media are a great way to get more users to download your app or game and there are many things you can do to increase your app downloads thanks to social media.